Bootstrapping: Weapon Of Mass Reconstruction is Sramana Mitra’s second book in the Entrepreneur Journeys series. It takes aim at a core issue missed by most entrepreneurship books: bootstrap-ping as an essential route along the roadmap to startup success. In her characteristic narrative style, Mitra showcases a dozen entrepreneurs and their lessons from the bootstrapping trenches. Mitra’s incisive analysis and commentary shepherd readers through another inspiring expedition into venture land, a territory she hopes will be claimed by many more in the years to come. In a world battered by economic crisis, Mitra believes, entrepreneurship is the only sustainable path forward. And core to the success of these ventures is the art of bootstrapping. Mitra’s text overflows with lively entrepreneurial tangents, theories and behind-closed-doors- experience, all guided by her uniquely elegant hand. Sramana Mitra is a technology entrepreneur and strategy consultant in Silicon Valley. She has founded three companies and writes a business blog, Sramana Mitra on Strategy (sramanamitra.com). She has a master’s degree in electrical engineering and computer science from the Massachusetts Institute of Technology. Mitra is also a columnist for Forbes.